Meet the Instructors

 Renee Adams is a director at LTK with more than 20 years of experience helping brands strengthen customer relationships through CRM, email marketing, loyalty strategy and customer engagement. She holds a bachelor’s degree in journalism and mass communication with an advertising focus from the University of Oklahoma.

Renee’s background includes leading engagement programs for hospitality and retail organizations, where her work has supported measurable growth in both online and in-store sales. Alongside her work in marketing, Renee serves on the board of the DFW Retail Executives Association and was named a Rising Brand Star by Adweek in 2018. Renee brings a practical perspective on how customer data, email strategy and loyalty programs work together to support stronger engagement and business growth.

Sujoy Chandra is a marketing leader with experience helping brands reach, engage and convert audiences through insight, design and technology. He holds a Master of Business Administration in marketing and strategy from Carnegie Mellon University and a bachelor’s degree in electrical engineering from the University of Pune in India.

Sujoy’s work spans digital marketing, e-commerce and customer engagement for organizations including Tenet Health, EssilorLuxottica and Hilti, where he has supported initiatives across health care, vision care and manufacturing. Earlier in his career, Sujoy worked in corporate strategy and marketing at Kraft Heinz, contributing to the growth of major consumer brands such as Heinz Ketchup. He began his career in consulting, advising Fortune 500 companies on digital transformation and training fellow consultants on business and technology topics. His instruction helps learners understand how customer insight, technology and strategic marketing come together to build stronger programs and business outcomes.

 Rost Ginevich is a technology and business leader currently working in the FinTech industry, where he supports the development and marketing of a platform designed to help consumers manage debt. He holds a Bachelor of Science in computer science and a Master of Business Administration from Oklahoma State University, as well as a certificate in digital marketing from SMU Continuing and Professional Education.

Before entering his current role, Rost served as chief information officer for two public companies and built a career in public accounting and consulting. In 2023, he was recognized as a Cowboy 100 honoree by Oklahoma State University’s Spears School of Business for his professional accomplishments as an MBA alumnus. In addition to his work at SMU, Rost also teaches marketing, artificial intelligence and cybersecurity at The University of Texas at Dallas. His instruction gives learners a practical view of how technology, marketing and emerging digital tools shape modern business strategy.

Steve Hammer is the president and co-founder of RankHammer, recognized as the 2015 U.S. Search Awards Small Agency of the Year. He holds a Master of Business Administration from the Kellogg School of Management.

Steve specializes in search marketing, pay-per-click advertising and analytics, with particular expertise in Google Ads scripts and Google Tag Manager. His background includes serving as director of search marketing for ACE Cash Express, general manager for Stir and a chemical engineer for BASF, giving him a broad perspective on both digital strategy and business operations. As former vice president of the DFW Search Engine Marketing Association, Steve is active in the Dallas search marketing community and regularly speaks at industry conferences. His instruction helps learners understand how search strategy, analytics and paid media can drive measurable, sustainable business growth.

Sharlene Jenner is a marketing and AI leader with more than 20 years of experience in strategy, digital marketing and emerging technology. She holds a Master of Business Administration from East Texas A&M University and a Bachelor of Science from The University of Texas at Arlington.

As national senior vice president of digital marketing and content at the American Heart Association, Sharlene leads initiatives that connect strategy, technology and audience engagement. Her experience also includes leadership roles across hospitality, consumer goods, retail, manufacturing, staffing and health care, giving her a broad perspective on how organizations turn business goals into effective digital experiences. Recognized as a Top Woman Leader in Dallas in 2022 and 2024, Sharlene helps learners see how digital strategy, AI and strong team leadership can create meaningful business impact.

Brad B. McCormick is principal of 10 Louder Strategy Consulting and founder of BrandTruthWorkshop.com, where he helps companies build brand equity and compete more effectively in the digital marketplace. He holds a Bachelor of Science in advertising and a Bachelor of Arts in American studies from The University of Texas at Austin, along with an Executive Master of Business Administration from Quantic School of Business and Technology.

With more than 24 years of experience in digital strategy, Brad’s work has supported organizations including LEGO, McDonald’s, FedEx Office, IndyCar, Cisco, Samsung, Novartis and Smokey Bear. As a past president of the DFW chapter of the American Marketing Association, Brad brings a practical perspective on brand strategy, digital performance and market positioning, helping learners understand how those elements work together to drive business growth.

Emmeline Miles is a creative professional with 20 years of experience as an award-winning writer, copywriter, marketer and entertainer. She holds a Certificate of Advanced Graduate Study in creative writing from SMU, a Master of Liberal Arts from Texas Christian University and a Bachelor of Arts in English and music from Scripps College.

Emmeline’s work centers on helping brands and individuals find a clear, authentic voice across different formats and audiences. A veteran of The Walt Disney Company, Emmeline has developed verbal identities and storytelling for organizations including Camp Jam, Radio Disney, Smart Start Inc. and the Dallas Music Teachers Association. Her writing has appeared in both creative and academic publications, and her client work has helped strengthen brand narratives and increase web engagement. Emmeline helps learners understand how strong writing, audience awareness and strategic storytelling can shape more effective communication across platforms.

Dan Sturdivant is a search engine optimization and social media strategy professional with more than 20 years of experience helping agency clients build digital marketing programs that support measurable business goals. He holds a bachelor’s degree in marketing from The University of Texas at San Antonio and studied graphic communications at San Antonio College.

Dan’s background spans SEO, social media, lead generation, competitive analysis and creative strategy, giving him a broad understanding of how search, content and audience insight work together across digital channels. Beyond client work, Dan has served as president of the DFW Search Engine Marketing Association and co-founded the Digital Career Center, a nonprofit focused on helping heads of households pursue careers in marketing. Dan helps learners connect digital marketing strategy to the practical decisions behind stronger visibility, engagement and business growth.

Rebecca is senior vice president of analytics at Assembled Intelligence, where she leads marketing analytics strategy, measurement planning and performance intelligence across client engagements. She holds a Master of Business Administration in management information systems from The University of Texas at Dallas and a bachelor’s degree in history and political science from the University of North Texas.

With more than 17 years of experience in analytics and marketing, Rebecca helps organizations use data to guide strategy, improve performance and support business growth. Her background includes analytics leadership roles at January Digital, AbelsonTaylor and Biote, where she led teams of data engineers, data scientists and analysts supporting attribution, testing and AI-backed marketing analytics. Rebecca helps learners understand how data, measurement and analysis can turn marketing information into stronger strategy and more effective business outcomes.

Abhi Vyas is vice president of performance marketing at OUTFRONT Media, where he helps brands use digital and mobile channels to build engagement and drive measurable results. He holds a Master of Science in digital marketing from Rutgers Business School, a master’s degree in economics and business from SMU and a Master of Business Administration in international business and marketing from Devi Ahilya Vishwavidyalaya. He has also completed executive education in digital strategy and marketing through Harvard Business School.

With more than a decade of experience across online marketing, Abhi specializes in mobile strategy and the intersection of social, local and mobile technologies. His earlier career includes senior marketing and leadership roles at DexYP, formerly Dex Media, and Metromedia, where he developed broad experience in performance marketing, customer engagement and digital growth. Abhi brings a practical perspective on mobile marketing, performance strategy and emerging technology, helping learners understand how evolving digital tools can support stronger customer engagement and business outcomes.