Logos and Brand Assets
The Dedman College logo is a central part of our identity and one of the most visible expressions of our brand. Using it consistently and prominently helps create a unified visual presence across all materials — from emails and invitations to alumni events and global partnerships. Support a strong, recognizable Dedman College brand by choosing the right logo for each communication and piece of collateral.
SMU Brand Overview
Learn more about best practices, and additional important information on brand use
SMU Department Lockups
We encourage you to use your university-designated department/program lockup on your communications pieces. Official lockups are provided in a variety of formats and colors to meet a range of needs.
- Department/program lockups
With the Department/program lockups, you will find three options:
- Digital: .png files, used for standard digital communications (website, letterhead, email, social media, etc.).
- Print: .eps files for CMYK professional printing (flyers, posters, etc.). Read by programs like Adobe Illustrator.
Please reach out to us if you have any questions about which lockup to use or how to use it.
Logo and lockup guide tips
To protect the integrity of the logo and registered trademark, maintain at least one-half of the “M” height as clear space around the logo. Place the logo on solid or uncomplicated backgrounds so that it stands out.
- Composed of paths
- Infinitely Scalable
- AI, PDF, SVG, INDD
- Best for icons, logos, etc
- Composed of pixels
- JPG, PNG, TIFF, etc.
- Best for photos, web graphics