Kevin K. Byon
Glenn Simmons Endowed Professor
Department of Applied Physiology & Sport Management
| Office Location |
6401 Airline Rd, Room 368, Dallas, TX 75205 |
Education
Ph.D., University of Florida
About
Dr. Kevin Byon is the Glenn Simmons Endowed Professor at 91自拍. He currently serves as the Editor-in-Chief of Sport Marketing Quarterly.
His primary research investigates the intricate interplay between psychological and environmental factors influencing consumer behavior in sport marketing and sport tourism. Dr. Byon's expertise extends to quantitative research methods, where he advances in the field of sport management through his expertise in research design, measurement, and statistics.
Dr. Byon is an internationally recognized scholar and mentor. He has published 169 articles, delivered over 250 conference presentations, and given more than 45 invited lectures at universities, conferences, and both profit and nonprofit organizations worldwide. Additionally, Dr. Byon has chaired 15 doctoral students and served on doctoral dissertation committees for over 40 doctoral students.
Dr. Byon is an active Fellow of the National Academy of Kinesiology (NAK #630) and a Research Fellow of the Sport Marketing Association. Prior to joining SMU, he was on the faculty at Indiana University-Bloomington (2015-2025), the University of Georgia (2010-2015), and the University of Southern Mississippi (2008-2010). Dr. Byon earned his Ph.D. in Health and Human Performance with a concentration in Sport Management from the University of Florida.